How To Use LinkedIn to Network

April 15, 2020

LinkedIn is a great way to expand your reach, find content, explore new opportunities, or recruit talent. It’s a powerful networking resource that you should use to its full potential. Below is the Pinnacle guide to networking using your LinkedIn to propel your career down the path of success: 

Update Your Profile 

Before you start connecting, make sure your profile is up-to-date. Profiles with head shots are fourteen times more likely to be viewed than those without a profile photo. Make sure your head shot is pleasant and professional and only includes you in the photo. After you find an appropriate profile photo update your career information so you make a great impression on potential LinkedIn connections. 

Create a Custom URL

To set yourself apart, create a custom LinkedIn profile URL by going to your LinkedIn homepage and clicking on your Edit Profile. From here, click on the gear icon, which will take you to your Public Profile where you can set up a custom LinkedIn Profile URL. Once you figure out this feature your URL will look like this: Having a custom URL makes it easier for people to find you, and it’s easy to create. 

Connect Correctly

Once your profile is complete, it’s time to connect. Don’t just send out a plethora of LinkedIn invitations, quality over quantity. Take the time to learn about your potential connection, are they relevant to your industry and career goals? Show potential connections that you’re thoughtful by sending a personal message when you want to connect. People appreciate that you took the time to write a personal note instead of the typical “join my network” automated message.

After you’ve built up your connections, consider joining some groups. Pick your groups carefully, and join the ones that are most relevant to your goals and interests. Stay active in your groups by posting thoughtful discussion responses or sharing relevant posts. 

Stay Active 

Now, it’s important to stay active on LinkedIn. The more active you are, the more your profile gains visibility. Like, comment, share posts or write blog posts to make new connections and maintain your current connections. Write meaningful recommendations or endorsements for people. Most endorsements on profiles are ignored because they don’t mean anything, a usual and informative review/recommendation paired with an endorsement actually helps boost someone’s profile. If you write great recommendations chances are someone will write a great one for you.  

Networking Events 

Too tired for happy hour? There are plenty of networking groups on LinkedIn, like the Tax Professionals on LinkedIn, and others that encourage communication, problem-solving, and networking expansion. If you dislike networking events, don’t have a lot of extra time, or want to maximize your network, this is a great way to expand your network from the comfort of your home or office. 

Link With Pinnacle 

As you expand your network, don’t hesitate to reach out to Pinnacle. Our team has years of experience that will put you on track for success. If you would like to learn more, please contact us at 412-343-6300 or

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